Topic political marketing Study guides, Class notes & Summaries

Chapter 02 Elements of Marketing Strategy, Planning, and Competition True / False Questions 1. Value is defined by the customer. True False 2. A benefit is some type of utility that a company and its products provide for customers. True False 3. Starbucks is known to have shops located across the street from each other. It appears that the coffee shop chain is offering place utility. True False 4. Samsung's first value proposition when the ...

Chapter 03 The Changing American Society: Values Multiple Choice Questions 1. Men are more involved than ever in the grocery shopping task because of _____. A. generational shifts (younger women are now more educated than men) B. economics (the recent recession resulted in more men out of work) C. masculine/feminine values (there is a shift to more balance) D. A and B E. all of the above 2. The percentage of U.S. men who are the primary grocery shopper fo...

Chapter 03 - The Global Marketplace True / False Questions 1. Global GDP surpassed 80,000 USD (billions) in 2015. TRUE 2. Global GDP surpassed 100,000 USD (billions) in 2015. FALSE Difficulty: Moderate Topic: 03-01 Quick Facts The Global Landscape Difficulty: Moderate Topic: 03-01 Quick Facts The Global Landscape 3. According to the IMF, Canada's estimated GDP for 2014 was greater than Mexico's. TRUE Difficulty: Moderate Topic: 03-01 Quick Facts The Global Landscape 4. According to ...

Stage 03 - Market Feasibility Study Multiple Choice Questions 1. The first comprehensive plan you need in contemplating any new venture is called: A. A profit-loss statement B. A financial projection report C. A feasibility study D. A business plan If the feasibility study indicates that the business idea has potential, then you can proceed to write a business plan. Difficulty: Easy Learning Objective: 03-01 Explain what a feasibility study is and why you need one. Topic: 03-01 Technical...

o Test Bank for Life-Span Development , 18th Edition By John Santrock RATING Student name: 1) Identify the term that refers to the characteristics of people as males and females. 2) According to Paul Baltes, what is a co-construction of biological, cultural, and individual factors working together? 3) In the context of conceptions of age, age refers to connectedness with others and the social roles individuals adopt. 4) theorists emphasize that behavior is...

Chapter 03 Test Bank True / False Questions 1. Paul, who is normally an ethical person, has an opportunity to acquire what he feels is "easy" money in his job, and he believes it is safe to steal the money because nobody would know if he does take it. Paul rationalizes that it is fine to steal the money because he needs it more than the person whom the money belongs to. The psychological mechanism that causes Paul to want to steal the money is poor self-esteem. FALSE AACSB: Ethics Access...

Chapter 03 Business in a Borderless World True / False Questions 1. International business involves the buying, selling, and trading of goods and services across national boundaries. True False 2. Nations trade with other nations to obtain resources that would otherwise be unavailable to them. True False 3. Importing is the sale of goods and services to foreign markets. True False 4. When a nation imports more than it exports, it has a pos...

Providing an in-depth and complete section of notes from the course of Topic: Political Marketing, Campaigns and Voters. The present document includes only the material regarding week 1 and 2 of the course. Notes include: - Notes from Lecture 1 (no literature assigned for the first week) - Summary of the literature assigned for week 2 - Notes from Lecture 2 Notes regarding the assigned literature (scientific articles) are referenced (so that you can easily access to them!) . Being a to...

Chapter 3 – Discrimination Quick Quiz Multiple Choice Questions 1. Jonathan is publicly attacked because of his sexual orientation. This is an example of a(n) ________. a. white-collar crime b. crime against morality c. organized crime d. hate crime Answer: d Question Title: TB_03_01_Hate Crimes_Apply_LO 3.2 Learning Objective: 3.2: Define hate crimes. Topic: Hate Crimes Skill Level: Apply What You Know Difficulty Level: 3 – Difficult Page Reference: 61 2. Which of...

Chapter 03 Philosophical Ethics and Business True / False Questions 1. Ethics attempts to answer the question of how we should live, but it does not give reasons to support its answers. True False 2. Ethics offers prescriptions for what a person should do while not seeking to provide justifications for such recommendations. True False 3. Principle-based ethics direct us to consider the moral character of individuals and how various character traits can contribute to, or obstruct, a happy a...